Starting a lottery business online is easier than ever, but selecting the best lottery management system to power your business can be challenging. There are several options, each with unique benefits and drawbacks. You can develop your own custom lottery platform from scratch, work with a turnkey system developed by a lottery platform provider, or simply add your branding to an out-of-the-box, white label lottery solution.
Choosing lottery management software is one of the most important decisions you’ll make as a new operator. You’ll want to do your homework to identify the best solution for your needs—whether that means launching quickly with limited resources, investing in the best solution for long-term growth, or making a splash with a one-of-a-kind lottery brand.
In this article, we’ll explore the pros and cons of white label lottery software in depth, and look at alternatives, so you can start narrowing down your options with confidence.
A white label lottery is a lottery business that provides software with pre-built games, features, and management functions. An operator may add a logo and other branded elements to the software, such as colors and typefaces, to tailor the look and feel of the user experience. White label lottery solutions are popular with new operators who have limited resources and need a simple way to launch quickly.
Many jurisdictions around the world require lottery operators to obtain a gaming license and satisfy other regulatory requirements prior to starting their lottery business. With a white label lottery, the rules are different. An operator using a white label lottery solution is technically “sub-licensing” the license belonging to the software provider.
In other words, an operator purchasing white label lottery software typically does not need their own license. However, the operator is generally restricted to doing business in the jurisdiction(s) covered by the provider’s license.
Starting a lottery business online may be easier than ever, but it can still be a slow and expensive process. That’s where white label lottery solutions shine—by providing a quick, easy path from lottery business plan to launch.
The benefits white label lottery software can provide:
A white label lottery provider may offer a quicker time to launch for operators with limited resources, but it comes at a high cost. Those considering white label lottery software should consider the following drawbacks:
Different white label lotto platforms will have their own strengths and weaknesses, but the best options will satisfy important criteria that help make your lottery more accessible, provide a quality experience for players, and offer key management features. Those include:
White label solutions can get your lotto business up and running faster, often at a lower cost. You’ll also have games and features ready to go. This can be a big help for new operators who aren’t ready to build their own lottery business from the ground up.
Despite the quick time to launch, however, white label solutions can limit your ability to grow. In a highly-competitive industry, where player preferences and habits are constantly evolving, you won’t be able to compete for customers by introducing new games and features. Without a license of your own, you won’t be able to expand to new markets where they are required. And, a large percentage of your revenue will be lost to high commissions.
When choosing lottery management software to power your business, these are all significant considerations. Weigh all of your options, take your long-term goals into account, and be sure to pick a provider with a solution designed to grow your business, not just theirs.
Many lottery businesses find success with software from white label companies. However, if you’re looking to differentiate with an original design, a curated selection of games and features, and updated offerings – a white label solution might not be for you.
When it comes to researching any lottery solution, don’t just get a software demo. Instead, get a free, customized lottery growth plan that maps your management needs from launch through all 4 stages of lottery growth. How? Schedule your introduction to 4 Leaf Lotto today—and set your lottery business up to win from the start.